Introducing the e.l.f. Power Grip Primer, a gel-based marvel designed to revolutionize your makeup routine. Crafted to hydrate and nourish, this primer not only smooths your skin but also ensures your makeup stays put all day long. Its unique formula grips onto makeup, providing a flawless finish that lasts. Infused with hydrating ingredients, it moisturizes your skin while creating the perfect canvas for makeup application. Each bottle contains 0.811 fluid ounces (24 ml) of this game-changing primer. Say hello to a smoother, more radiant complexion with the e.l.f. Power Grip Primer.

SKIN-SMOOTHING & GRIPPING PRIMER: Makeup That Stays Put

Prep your skin with our gel-based face primer, ensuring your makeup stays in place all day long. This primer has the power to grip onto your makeup while delivering a natural finish for a smoother complexion.

FOR ALL SKIN TYPES: Clear and Non-Comedogenic

Our Power Grip Primer goes on clear with a translucent finish, suitable for all skin types and tones. Plus, it's non-comedogenic, meaning it won't clog pores!

MOISTURIZES WHILE PRIMING: Hydrating Perfection

Infused with potent ingredients like Hyaluronic Acid, this primer not only preps and smooths your skin but also locks in moisture for a plump, radiant complexion.

HOW TO USE: Seamless Application

Apply evenly to your face before makeup using your fingertips, gently patting the primer into your skin. The warmth of your fingers aids in melting the product into your skin for an even application. Allow 30 seconds to set before applying makeup, and discontinue use if irritation occurs.

SKIN-LOVING INGREDIENTS: Clean Beauty Essentials

All e.l.f. products boast skin-loving ingredients you desire, without any harmful toxins, and all at prices that are good for you. What's more, our products are 100% cruelty-free and vegan-friendly.